One of the most important key components of a profitable MLM business is creating the right MLM marketing system and, within it, the ideal marketing funnel.
The ideal marketing funnel within an MLM marketing system is not just "important," but could actually be the difference between you creating a hugely successful business and your business going down the tubes.
Yes, it's that critical! So what does the ideal marketing funnel include? Let me start by saying that it does not entail in any way, shape or form going around begging friends, family and co-workers to join your business.
An ideal MLM marketing system has a marketing funnel which, very simply, guides your prospects from one point to the next, and in a very smooth fashion to ensure you don't create confusion with your prospects.
A good MLM marketing system is one that contemplates the lifetime value of each prospect, and not the possible short-term gain that can be garnered from high pressure sales pitches to get people into your downline.
That never pays off over time.
So here are a few things that should be in any ideal marketing funnel (and should be part of any MLM marketing system): First and second, you need to create traffic and send that traffic to a data capture page.
Let's break those two down a bit.
Although you need to create good sources of leads and traffic, you first need to have a place to direct all those great prospects to go.
So the very first order of business in creating a killer marketing funnel in your MLM marketing system is to draft a data capture page AND something to give to anyone who puts their information in when they get to your data capture page.
Two things are important to note about this.
One, be sure that your data capture page is all about either answering a question your prospect has, or solving a problem that they have.
Do not make your data capture page all about the business opportunity your company offers.
Two, You want to create a content-rich item to give your prospects when they do opt into your list.
This should not be a sales pitch thinly disguised by some light content.
Give them your BEST stuff! Trust me, it will be worth it in the long run.
Your free giveaway should position yourself as an expert -- a leading authority on whatever the problem happens to be that you're discussing.
If you are marketing a weight loss product, for example, maybe you give them a 30 minute video that shows them some really cool exercises or some groovy ways of burning calories...
maybe you talk about good carbs versus bad carbs.
You get the idea here.
Once you have your data capture page and content-heavy giveaway piece in place in your marketing funnel, then you can move on to the next part of your MLM marketing system, i.
e.
, traffic! After all, you can have the best data capture page and content-rich piece, but if no one sees it or finds it online, then it's essentially useless.
So the second order of business is to decide on one area of traffic on which to focus.
Yes, I know the temptation is to try and "dabble" in all different areas of traffic -- a little article marketing here and a little Facebook advertising there..
..
but this is actually a mistake and will backfire on you.
Remember that you are setting up an MLM marketing SYSTEM...
so you need things in it that work, and consistently work well.
That includes having a reliably effective source of traffic generation.
So what you want to do is to concentrate on and master one source of traffic at a time.
Concentrate on that one form of traffic until you've mastered it -- and until you have it generating a consistent flow of traffic for you to your data capture page.
Once you've done that, then you can expand your repertoire to other forms of traffic.
From this point, you can create a perfect follow up funnel for your prospects to follow.
You can see how taking the time to deliberately create a killer MLM marketing system can pay off for you in the long run.