One of the things I like about today's media landscape is our ability to use multimedia elements to help tell our story.
Of course, video is a great tool to have in your marketing arsenal, but what about the tried-and-true photo? Photos are useful because most people love to look at them.
I know I'm not the only one who flips through the photo section of magazines when I'm in line at the grocery store or waiting at the doctor's office.
A picture really does say a thousand words.
Here are 5 simple ways to use photos to tell your businesses' story: 1.
Distribute photos with your press releases : Set a goal of sending relevant photos with your press releases - whether the distribution is direct-to-reporter or online.
When possible, steer clear of the standard "stare in the camera" shot and rely on an action shot that brings the copy in the release alive.
Some examples might be a key executive giving a speech, an employee receiving an award, or your staff interacting with the community.
2.
Send photo releases : While press releases should be included in your marketing strategy, sometimes a stand-alone photo release will work just fine.
Find out what local publications and trade media outlets in your industry accept photos and submit your entry.
Don't forget to include an eye-catching caption and the names/titles of the people in the photo.
3.
Post photos on your website : Pictures are one way to add personality to your website.
Some of the photos you can include on your site are headshots of your key employees; pictures from events; product shots; and even customers.
4.
Use photos in your press kits : Relevant photos in your hard copy or online press kits are a huge asset to your marketing efforts because you're giving reporters what they need to share your story.
For instance, if you're releasing a book, try including an image of the book cover in your kit.
If you're announcing the launch of a new website or other online platform, a nice screen grab should suit your needs.
5.
Upload photos to online news sites : A growing number of websites for local newspapers now accept video and photo uploads.
What an opportunity to generate free publicity, especially after special events.
Find out the photo submission process for your local newspaper's website and give it a try.
One final tip is to find out the size and format requirements before submitting your photos.
A .
jpeg file is pretty standard but sometimes an EPS file might be requested.
These are just a few suggestions for using photos during your marketing efforts.