About.com Rating
The Bottom Line
Brand Aid is a comprehensive resource manual that will assist and guide you in the development of your company brand. Contains checklists and tools that enhance understanding of the branding process.
Pros
Cons
Description
Guide Review - Marketing Book Review: Brand Aid
Brand Aid is a comprehensive resource manual that will assist and guide you in the development of your company brand. Inside this book you will find practical checklists and tools that will enhance your understanding of the branding process. Everyone who picks up this book will "gain" something from it. I'd recommend it for beginners and experienced marketers. The case studies and checklists are incredible in helping you develop the roadmap to your brand strategy. The book was written in an application-oriented manner, after each chapter you will be motivated to take action. Use it as read through book or a reference book that is accessible at your fingertips. You will not want to be without this book in your library.
The Bottom Line
Brand Aid is a comprehensive resource manual that will assist and guide you in the development of your company brand. Contains checklists and tools that enhance understanding of the branding process.
Pros
- Contains practical and usable checklists.
- Easy to read.
- Great for beginners or experienced marketers.
Cons
- Lacks a technical glossary.
Description
- A great resources for the beginner or experienced brand builders.
- This book will assist and increase your understanding of the brand building process.
- You can use this book as a roadmap to developing your own brand or that of your clients.
Guide Review - Marketing Book Review: Brand Aid
Brand Aid is a comprehensive resource manual that will assist and guide you in the development of your company brand. Inside this book you will find practical checklists and tools that will enhance your understanding of the branding process. Everyone who picks up this book will "gain" something from it. I'd recommend it for beginners and experienced marketers. The case studies and checklists are incredible in helping you develop the roadmap to your brand strategy. The book was written in an application-oriented manner, after each chapter you will be motivated to take action. Use it as read through book or a reference book that is accessible at your fingertips. You will not want to be without this book in your library.