Online article marketing is one of the most efficient and effective techniques on the web for promoting your product or service.
It's also the most inexpensive.
Article marketing, a method of advertising your product or service by writing articles related to your product, is also an excellent way to drive targeted traffic to your website or blog.
You can also use your articles to target certain keywords in order to get higher rankings with the search engines.
It's surprising, but a great percentage of online marketers still do not use online article marketing as one of their marketing strategies.
They don't realize the incredible potential of this technique.
Although it takes some time and commitment, article marketing, if done right, pays big dividends.
Some marketers are making thousands of dollars a day promoting their goods with articles.
And you don't have to spend any money to get excellent results with it.
If you are new to online article marketing, here are a few tips that will help get you on the right track:

• Write to the point.
  Write about things that people are interested in.
  Present a problem and then present a solution to that problem.
  And stick to the subject.
  Don't try to cover too many topics in one article.
  
• Let your personality shine through.
  Keep in mind that you are a "person"...
  and you are writing to other persons.
  Let you own personality and your sense of humor shine through in your articles.
  Be interesting as well as informative.
  
• Know your audience.
  When you do article marketing online, it's very important that you know who you are writing to, you will have a better idea of what to say.
  Do your research before you start writing and formulate in your mind just who it is you're targeting.
  This will help keep your writing focused and prevent rambling.
  
• Find out the best places to submit your articles.
  Article directories like EzineArticles is an excellent place to start.
  It's probably the top article directory on the net and your article will get maximum exposure there.
  Make sure you check their author guidelines before submitting.