Leads

• Collect leads. According to Trade-Show-Advisor.com, one of the primary functions of a show is to collect leads. Your convention booth should be a magnet for attracting qualified customer leads and contactsyou can use within your industry. Use tactics such as product giveaways to collect business cards for their contact information. Make sure that you ask each person you speak to if she would like to receive follow-up information on the products you are displaying. Even if you offer full technical information at the booth for all of your products, you will want to ask about sending out more information because this gives you a reason to collect the contact information.
  
  

Food and Drinks

• Stay energized. Sometimes people are working so hard during a convention that they forget to take a break. According to TradeShowMarketing.com, it is important that every booth worker take at least one meal break a day to energize themselves. Do not allow food at the booth, always have plenty of water on hand for employees to drink during the day. Between talking, moving around, and trying to maintain a high energy level all day long, people will need cold water to refresh themselves. You may want to consider energy drinks as well.
  
  

Costs

• Ask questions. Techdrawl.com, a resource for tech-based companies, suggests watching out for any hidden fees when signing up for a booth area. Always ask what is included in the rental price for a particular spot, and see if different parts of the display floor offer different deals. For example, some parts of the display floor may not offer wireless Internet access and others do. For an additional fee, the convention organizers will run wireless access to areas that do not have it. If you do not ask about that fee, then it may wind up on your bill without you even realizing it.