How to Get Media Coverage for Your Business Today, a small business may have more promotional power than its owners may think.
With the ability to publish its own content ranging from press releases and blogs to podcasts and social media promotions via Twitter and Facebook, a business can essentially act as its own PR firm.
Nevertheless, it's still advantageous to generate small business PR through a major news outlet.
Getting the media to cover your business will not only expand brand awareness, but will better attract attention and potential customers for your business.
Having said that, successfully generating PR for small business can be tricky, considering the typical media outlet or publication may receive hundreds if not thousands of business-related announcements every day.
The key is to understand how to best distinguish your business and convince the publication that your story is truly newsworthy, which is, after all, the point of a good press release.
Craft a Better Press Release If you were a major news outlet, how would you wade through hundreds or thousands of press announcements to decide what's newsworthy? It doesn't seem like it would be an easy task, does it? Now think about it the other way around: how do you put together an effective press release in order to convince the news outlet that your story is the one that deserves publication? It also doesn't seem like an easy task, right? Well, although attempts to get major media coverage of your business may not always be successful, there are certainly ways to ensure that your press release will not be overlooked because of a perceived lack of quality or newsworthiness.
They key is to know how to craft a better press release.
Make Your Business and Press Release Stand Out Probably the most important thing to keep in mind when attempting to get a media outlet to take a serious look at your press release is to not waste their time.
First of all, you may want to consider hiring a professional PR firm to assist you in your promotional activities.
When you're ready to start reaching out to the media, it's important to take some time to research the publication you're currently targeting and get to know it.
Not every publication, for instance, runs press releases, so you don't want to waste your time and their time by requesting them to include your press announcement in their publication.
Also, make sure that your announcement is interesting and worth the time of the publication and its readers.
It should not only be exciting and relevant to your company, but to those outside your company as well.
Keep the press release short and concise, making sure you get to the point and stick to the facts.
Make your subject line as descriptive as possible, and provide a useful news hook that will assist journalists and editors that your story is relevant and newsworthy.
With the ability to publish its own content ranging from press releases and blogs to podcasts and social media promotions via Twitter and Facebook, a business can essentially act as its own PR firm.
Nevertheless, it's still advantageous to generate small business PR through a major news outlet.
Getting the media to cover your business will not only expand brand awareness, but will better attract attention and potential customers for your business.
Having said that, successfully generating PR for small business can be tricky, considering the typical media outlet or publication may receive hundreds if not thousands of business-related announcements every day.
The key is to understand how to best distinguish your business and convince the publication that your story is truly newsworthy, which is, after all, the point of a good press release.
Craft a Better Press Release If you were a major news outlet, how would you wade through hundreds or thousands of press announcements to decide what's newsworthy? It doesn't seem like it would be an easy task, does it? Now think about it the other way around: how do you put together an effective press release in order to convince the news outlet that your story is the one that deserves publication? It also doesn't seem like an easy task, right? Well, although attempts to get major media coverage of your business may not always be successful, there are certainly ways to ensure that your press release will not be overlooked because of a perceived lack of quality or newsworthiness.
They key is to know how to craft a better press release.
Make Your Business and Press Release Stand Out Probably the most important thing to keep in mind when attempting to get a media outlet to take a serious look at your press release is to not waste their time.
First of all, you may want to consider hiring a professional PR firm to assist you in your promotional activities.
When you're ready to start reaching out to the media, it's important to take some time to research the publication you're currently targeting and get to know it.
Not every publication, for instance, runs press releases, so you don't want to waste your time and their time by requesting them to include your press announcement in their publication.
Also, make sure that your announcement is interesting and worth the time of the publication and its readers.
It should not only be exciting and relevant to your company, but to those outside your company as well.
Keep the press release short and concise, making sure you get to the point and stick to the facts.
Make your subject line as descriptive as possible, and provide a useful news hook that will assist journalists and editors that your story is relevant and newsworthy.