Here Are Ten Things That You Can Do Immediately That Will Be Worth Ten Dollars An Hour Each To Your Business.
1: Get lead boxes out, create a great offer, and joint venture with other businesses in the area to get leads in, I explain this very clearly in some of my other posts.
2: Put one of those lead boxes into both the men and women's change rooms with a special offer to give your current members friends and family-offer the members to go into the draw for a special prize if they provide a name that you can contact to offer for instance a free month.
(tailor to your services) 3: Get your staff to get at least 5 referrals over the counter for the day from your current customers, it's as simple as asking.
4: Get your staff to get a minimum of one point of sale referral from every member they join.
This should be mandatory.
We offer a ten dollar sports store voucher for 5 names.
One of our sales staff, got ninety that's right 90 names from three members.
Five of those people joined so it cost $180 to generate several thousand dollars in sales, not a bad return on investment! This by the way is the most effective form of cheap advertising we have ever used.
5: Get your staff to make at least 4 phone calls for each hour they work between 8.
30 AM and 8Pm.
Here are a few ideas on the type of calls they could be making.

• Payments due
• Membership renewals
• Expired member calls
• Referral calls to members friends and family
• Care calls to members with a special offer to their friends and family
• Cold calls to people within a 5 kilometer radius with a special offer

If your staff are not using the phone religiously then there wasting your money! 6: Put another one of the lead boxes on your front counter with a gift basket containing some goodies have some entry forms and a pen next to it and get your staff to ask for leads to go into the draw for the "goodie" basket 7: Give away bottles of water with a 1 or 2 week guest membership wrapped around the bottle, make sure that you give the bottles to members when they are leaving not entering otherwise you'll find all the bottle with the passes still around them in the bin 8: Get your staff to go through all their paperwork of all the people the they have seen but not sold(they ARE keeping their paperwork aren't they?) assemble that paperwork and mail out a "super special" offer with a "must be presented by" date, then follow up with a phone call after a few days 9: Run a cold call telemarketing campaign, in my book "Zen and The Art Of Selling Fitness" which you'll be getting soon I explain in detail how to set this up, we generate around 400 ROI profit every single week here at Definition that we do this.
10: Ring your current members and offer to give one of their family members who lived under the same roof a half price membership again tailor to your services.
Follow the above to make an extra $100 an hour for every hour that you are open.
Monitor your staff and make them accountable, incentivise them to be relentless about getting referrals and making phone calls.
If your staff can't or won't ask for referrals then they are costing you money it's that simple.