With the ease and convenience that the internet has bestowed us with, possibly anything can be learned and searched for with merely a click or two.
Using the internet as your tool, you can search and learn how to optimize your website using Search Engine Optimization techniques.
Optimizing your website can be done in a rather easy manner, but to apply the best techniques and use the right ways can benefit you to the highest degree - by this, we imply using 'White Hat SEO strategies'.
Taking shortcuts to success using 'Black Hat SEO strategies' can only provide you with temporal profits and gain.
Eventually, it leads to the banning of your website.
There are eBooks which provide great insight on adopting the best SEO strategies and prove to be of quite a help.
To start with, all you need is to concentrate on two areas: On-site Optimization (directly applied on the webpages) and Off-site Optimization (through back-linking).
For on-site optimization, look for the 'most searched for' keywords being used on the Internet and incorporate them into your website's pages and use them in key areas.
Stuffing your keywords is a bad practice and is considered as spamming (black hat SEO).
For off-site optimization, start acquiring links from a variety of different other sites.
Article marketing and social bookmarking are some recommended ways for off-site optimization.
This article will help you in approaching the 'Do's and Don'ts' of On-site Optimization.
'To Do's' of On-site Optimization Start out with writing unique Meta tags.
If you have a dynamic site, request your programmers to use CMS to create Meta Tags applicable to the page.
Give attention to longer or phrasal keywords and insert unique content, maintaining an average keyword density of 3-5% of content.
Label your folders with your keywords, for instance if you are selling supplements online, name your folders as "medical -supplements", instead of "products".
Ensure that your content is 70-90% unique with proper keywords inserted.
Entitle the images, using your keywords.
The page names should also have the keywords incorporated in them.
In case of a dynamic site, use URL rewriting.
Use CSS and steer clear of tables.
Once the site is complete, view the page source to verify its readability.
The page source is what the spiders crawl.
Create a sitemap with the links to all the pages on site.
Create 301 page redirect on your homepage to map the www and non-www version to the same page.
It's better to pass up using Flash and content inside Javascript.
'Not to Do's' of Onsite Optimization Do not ever try to deceive search engines through doorway pages.
Copied content is forbidden.
Plagiarism is a sin in the web world and has dire repercussions in adoption.
Avoid using unnecessary keywords.
Using hidden text to fool search engines is a bad practice.
Do not make duplicate pages.
In case of giving away same content on two pages, it is better to add new content on the second page in the form of tips and tricks.
Avoid using duplicate META tags in the site.
Using the internet as your tool, you can search and learn how to optimize your website using Search Engine Optimization techniques.
Optimizing your website can be done in a rather easy manner, but to apply the best techniques and use the right ways can benefit you to the highest degree - by this, we imply using 'White Hat SEO strategies'.
Taking shortcuts to success using 'Black Hat SEO strategies' can only provide you with temporal profits and gain.
Eventually, it leads to the banning of your website.
There are eBooks which provide great insight on adopting the best SEO strategies and prove to be of quite a help.
To start with, all you need is to concentrate on two areas: On-site Optimization (directly applied on the webpages) and Off-site Optimization (through back-linking).
For on-site optimization, look for the 'most searched for' keywords being used on the Internet and incorporate them into your website's pages and use them in key areas.
Stuffing your keywords is a bad practice and is considered as spamming (black hat SEO).
For off-site optimization, start acquiring links from a variety of different other sites.
Article marketing and social bookmarking are some recommended ways for off-site optimization.
This article will help you in approaching the 'Do's and Don'ts' of On-site Optimization.
'To Do's' of On-site Optimization Start out with writing unique Meta tags.
If you have a dynamic site, request your programmers to use CMS to create Meta Tags applicable to the page.
Give attention to longer or phrasal keywords and insert unique content, maintaining an average keyword density of 3-5% of content.
Label your folders with your keywords, for instance if you are selling supplements online, name your folders as "medical -supplements", instead of "products".
Ensure that your content is 70-90% unique with proper keywords inserted.
Entitle the images, using your keywords.
The page names should also have the keywords incorporated in them.
In case of a dynamic site, use URL rewriting.
Use CSS and steer clear of tables.
Once the site is complete, view the page source to verify its readability.
The page source is what the spiders crawl.
Create a sitemap with the links to all the pages on site.
Create 301 page redirect on your homepage to map the www and non-www version to the same page.
It's better to pass up using Flash and content inside Javascript.
'Not to Do's' of Onsite Optimization Do not ever try to deceive search engines through doorway pages.
Copied content is forbidden.
Plagiarism is a sin in the web world and has dire repercussions in adoption.
Avoid using unnecessary keywords.
Using hidden text to fool search engines is a bad practice.
Do not make duplicate pages.
In case of giving away same content on two pages, it is better to add new content on the second page in the form of tips and tricks.
Avoid using duplicate META tags in the site.