Business is always about "the survival of the fittest". If you cannot strategize your business properly than soon you will find your market has many more players, and you are unknowingly sharing your profit with others. If you take long enough to realize the market condition, then you might find your customers slowly turning to your competitors. In this present economic condition, when every element in the market is trying hard to survive, network building or making contacts has become very important to succeed. There is a very simple rule in business that is the more you sell the more you make profit, but if you cannot reach out to all your target customers than your competitor will, and slowly your market will be taken over by your competitors. In the whole process of reaching out to all your customers, networking plays a very important role. Networking in simple terms means building network, and has gained immense popularity in the recent times.

Business networking groups play a very important role in bringing different business organizations to one platform. Both the small and large business organizations get benefited by the business networking events. The large business organizations use their networking with the small business groups to reach out to the interior corners of the country, and the small business organizations use their contacts with the large business organizations to enter the bigger market. Sometimes the companies even collaborate to use ones name and the others image in capturing larger sections of the population. Business networking doesn't stop with just the business organizations involved in the network. The different branches of a particular business organization get introduced to the other business organizations in the network. These events don't only involve exchanging cards between the different business organizations but also is used more profitably in building relationships.

Relationship building in business scenario is quite difficult, but these business networking groups lend you an opportunity to bring people sharing similar business interests together, and help in building relationship which can be beneficial to both. The different business networking ideas that will help to build a profitable business relationship are beyond cards and conversation, determining potential clients, follow up and staying in touch etc. Among all these, follow up and staying in touch is the most crucial. Your follow up methods have to be well strategized so that it does become a concern of irritation to the concerned person. Again follow up is very important after the business networking group event, otherwise the person concerned might think that all the conversation and plans discussed in the event was fake. The concerned person might even develop hatred towards the opponent, which will affect the later business dealings. Sometimes it might so happen that one of the associates show a lot of interest and makes proper follow up after the event, but lack of commitment from your end might bitter the professional ties. The platform provided by these events can be very advantageous only if they are used to ones advantage.