Blogging, derived from the original term "Web log", is the act of writing personal commentaries and articles, preparing personal video messages or pictures, to express personal feelings or provide information to the general public or a specific target audience.
Blogging is important to a business because it allows owners and associates to showcase personal knowledge of a specific topic and to promote their experience with a particular subject.
It allows for a more personal interaction with potential customers or clientele.
The interaction between the author and the public is a large part of the blog's importance.
Readers are able to comment directly to the author of the site by leaving comments on the blog site.
These comments can help an owner see more clearly what kind of information people are seeking and what it takes to gain their attention.
Network marketers need to have a clear understanding of what problem are on the minds of their target audience so they in turn can provide the solutions.
Blogging is a strong marketing tactic because traditionally search engines will pick up the information from a blog faster than from a regular website.
Blogs are versatile because other bloggers form their own interactive community known as the blogosphere and help promote other blogs by providing direct links to blog posts from other authors.
Blogs are gauged by the number of incoming links they receive and can gain popularity rather quickly.
In addition to the attention and promotion potential of blogging, it can also be an additional source of income through advertising space and other advertising programs common around the web.