How to make a Facebook fan page more engaging

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A Facebook Fan Page is the best medium to promote yourself and your brand to the best. As being a part of Facebook Portfolio creative strategies can help in enhancing your overall Fan Base, by making the Facebook Fan Page more engaging.

 The first thing that a Fan sees is the Landing page or welcome page of the Facebook Fan Page. Hence the better the page is the more are the chances of having active engagements from Fans. For this purpose taking screen shot of your company website or pictures of your products and services can really help.

 The second thing in Facebook fan page is the posts you have. For this purpose keep yourself available to your Fan at least for an hour a day initially. It does not necessarily involves being available to Chat with them, rather it means being up to date with the latest happenings and the most buzzed about topic. Because when you know about the hot topic you can relate your product to it in one way or the other. But during the process it should be kept in mind that you should not post something that is unrelated to your current offering. The RELEVANCE is the most important thing when we talk about information or data on your Facebook Fan Page. The Facebook Fan Page although not perceived as an individual, should have professionals like posting. This means that artificiality should be avoided at any cost, the example can best be of liking Football game, when you sell fishes.

 On the Facebook Fan Page having related videos and pictures do help in making your brand stand-out. As it is said that a picture communicates thousands words, and a video communicates millions of words. Thus uploading related videos and pictures will enhance customer attention leading to active engagements. Aside from this initiating and participating virtual events can be a good idea to boost interest of Fans.

 The allowing of tagging of pictures by Facebook Fans can also help in making them feel like home, aiding in building active customers base. This will also enable in getting marketing of your brand for free, as friends of friends view and comment on your page material, generating multiplier effect traffic.

 To add more personalized touch, spotting and posting about important members of your team, by writing about their work can also make Fan feel like a family member with whom important people and their work is discussed, while employees, the internal customers, get the motivation to continue working hard to get in spotlight. It has also been proven by research that Facebook population of age bracket 35-54 years is increasing quite enough, so Facebook Fan Page maintenance keeping youth in mind only can be a great disaster.

 Through Facebook Fan Page you can analyze customer behavior through polls and discussion, further customizing Facebook Fan Page for betterment. It has also been observed that offering discount coupons and e-books can also contribute in enhancing engagement of fans on Facebook Fan Page.
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