List Building - How to Write an Effective Email Campaign - Part II
List building can be such a wonderful way to make online income, but one of the most important things is keeping your email open rate high.
If nobody is opening your emails, even if you have a big list, then your email campaign and list building efforts are not really going very far, are they?So the bottom line here is you have to get your emails opened.
Now I covered emails #1 through #4 in Part I of this series of articles, now I shall tackle a few more.
Keep in mind, that in writing these emails, you are writing to real people, you are writing to individuals with whom you have a relationship.
You have to write the emails as if you are writing to real people - because you are.
So at this point, hopefully your email open rate is still near 50% - if it is not, go into your email open rate stats and find out why.
Is there one email where it really goes down?Either one or two things need to be changed:1)The subject line on that email or 2)The content of the prior email.
Note that is the prior email, not the current email - if the content on the last one was bad, then they don't open the next one.
So here are the next two emails: Email #5:Send out a free gift with a bonus attached to it.
Email #6:This should be a content letter, with a sales letter associated with it.
So I might have a link to an article that I have written, and a link to a book I have written - so I am giving a little and exchanging a little (giving with the article, exchanging with the book).
If nobody is opening your emails, even if you have a big list, then your email campaign and list building efforts are not really going very far, are they?So the bottom line here is you have to get your emails opened.
Now I covered emails #1 through #4 in Part I of this series of articles, now I shall tackle a few more.
Keep in mind, that in writing these emails, you are writing to real people, you are writing to individuals with whom you have a relationship.
You have to write the emails as if you are writing to real people - because you are.
So at this point, hopefully your email open rate is still near 50% - if it is not, go into your email open rate stats and find out why.
Is there one email where it really goes down?Either one or two things need to be changed:1)The subject line on that email or 2)The content of the prior email.
Note that is the prior email, not the current email - if the content on the last one was bad, then they don't open the next one.
So here are the next two emails: Email #5:Send out a free gift with a bonus attached to it.
Email #6:This should be a content letter, with a sales letter associated with it.
So I might have a link to an article that I have written, and a link to a book I have written - so I am giving a little and exchanging a little (giving with the article, exchanging with the book).