Kenyan Careers - Why the Same Faces Keep Excelling in the Media Careers

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Many upcoming presenters have lamented that they are not given a chance to showcase their talents.
In deed many presenters are literally recycled from station to station and the influx of new talent is very minimal.
Careers in the media are now some of the best paying in the country.
Radio presenters and TV anchors are considered by many Kenyans as celebrities.
Presenters such as Caroline Mutoko and Maina Kageni now command a following that would even rival many politicians.
They set the national agenda basically and love them or hate them they help shape opinion in many aspects.
Of course, some of them go overdrive as has happened to Caroline Mutoko quite a few times.
Such presenters also command very high salaries.
Part of the reason why they are paid such high salaries is because of their following.
Even though many trained journalists complain that their industry has been invaded by non journalists, their cries are not likely to get very far.
Their earnings represent what in economics is known as transfer earnings.
This means that their talent is rare and is hard to be replaced.
They attract large audiences, the media companies are able to pull in advertisers and hence provide a financial bloodline to the company.
Some of the media companies would literally collapse if their main presenters quit or switched to other stations.
Think for instance if Maina Kageni pulls out of classic 105 or Caroline Mutoko pulls out of kiss 100, would they survive? It is highly improbable.
They connect emotionally to brands and the brands will most likely pull off their campaigns without some of the leading presenters in the Kenyan media scene.
This may be a hard bit to swallow for the upcoming presenters but that is the brutal honesty.
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