There are many internet fairy tales out there when you consider how to improve your Google ranking, but there are a few items that you really want to concentrate on if you want to make you page rank higher.
These aren't necessarily in any particular order, but all of them have an impact.
First of all, content is king.
Quality content is king as far as readers are concerned, but search engines crawl your site on a regular basis and it is noted whether the number of pages is growing and if there is more content added to existing pages.
Googlebots crawl through your site monthly to see if there's anything new there.
So keep adding quality content to please your readers and make those 'bots work.
Next we'll talk about backlinks because that is a popular way to get your page ranked higher.
If you have backlinks from a top ranked site they have a little more impact on your site than if you have links from a tiny little site over in the far reaches.
For example a backlink from The Huffington Post or Boing Boing is going to bring more bang than Cousin Edgar's Cookie Shop.
Generally speaking the more backlinks you have the higher you will be ranked.
If you think about your site as a giant bowl, incoming links are like faucets filling the bowl and outgoing links are like adding drainage holes.
Thus if you trade links with a higher ranked site, you are making out better in the deal, if that page is within your niche.
For example a health related site would do better if they get a link from WebMD than if they get one from Kelly Blue Book (a vehicle valuation site.
) HINT: If you want to see who is linking to you on Google, simply go to the site and type in "link:" and your website URL and you can see what's happening on that front.
The links listed will be ones coming from your own pages as well as incoming links, so if you have a link for a sub-page on your main page that will also be listed.
One thing you should keep in mind is that your website isn't gaining anything in page ranking.
Only individual pages have ranking on Google.
Lastly we'll touch on keywords.
Keywords are the terms that people type in to search for solutions to their problems.
Their problem might be that they don't know where that latest viral video is located online, or it could be that they have gout and are looking for a homeopathic cure.
The thing is that all people search differently, so you have to use keyword tools to figure out how they are searching.
Once you know the terms you need to sprinkle them throughout your articles.
Be sure to have the keyword or words in the first sentence, somewhere in the body and then again in the last paragraph.
More terms are better, but you want to make sure your posts and articles make sense and convey information or entertainment value.
Here's the sweetened condensed version.
If you want to improve your Google ranking keep three things in mind.
First, have good content and lots of it.
Secondly, work on getting incoming links from quality ranked pages that are related to your niche, and third be aware of keywords that people are searching for and have those words in your content.
There are many other factors involved in improving your search ranking, but those will get you started down the right path.
These aren't necessarily in any particular order, but all of them have an impact.
First of all, content is king.
Quality content is king as far as readers are concerned, but search engines crawl your site on a regular basis and it is noted whether the number of pages is growing and if there is more content added to existing pages.
Googlebots crawl through your site monthly to see if there's anything new there.
So keep adding quality content to please your readers and make those 'bots work.
Next we'll talk about backlinks because that is a popular way to get your page ranked higher.
If you have backlinks from a top ranked site they have a little more impact on your site than if you have links from a tiny little site over in the far reaches.
For example a backlink from The Huffington Post or Boing Boing is going to bring more bang than Cousin Edgar's Cookie Shop.
Generally speaking the more backlinks you have the higher you will be ranked.
If you think about your site as a giant bowl, incoming links are like faucets filling the bowl and outgoing links are like adding drainage holes.
Thus if you trade links with a higher ranked site, you are making out better in the deal, if that page is within your niche.
For example a health related site would do better if they get a link from WebMD than if they get one from Kelly Blue Book (a vehicle valuation site.
) HINT: If you want to see who is linking to you on Google, simply go to the site and type in "link:" and your website URL and you can see what's happening on that front.
The links listed will be ones coming from your own pages as well as incoming links, so if you have a link for a sub-page on your main page that will also be listed.
One thing you should keep in mind is that your website isn't gaining anything in page ranking.
Only individual pages have ranking on Google.
Lastly we'll touch on keywords.
Keywords are the terms that people type in to search for solutions to their problems.
Their problem might be that they don't know where that latest viral video is located online, or it could be that they have gout and are looking for a homeopathic cure.
The thing is that all people search differently, so you have to use keyword tools to figure out how they are searching.
Once you know the terms you need to sprinkle them throughout your articles.
Be sure to have the keyword or words in the first sentence, somewhere in the body and then again in the last paragraph.
More terms are better, but you want to make sure your posts and articles make sense and convey information or entertainment value.
Here's the sweetened condensed version.
If you want to improve your Google ranking keep three things in mind.
First, have good content and lots of it.
Secondly, work on getting incoming links from quality ranked pages that are related to your niche, and third be aware of keywords that people are searching for and have those words in your content.
There are many other factors involved in improving your search ranking, but those will get you started down the right path.