Marketers love getting feedback from delighted customers.
It's a great way to discover what, specifically, about your marketing materials works, as well as what doesn't.
But I've learned there's something even more valuable than comments from happy customers - feedback from the unhappy campers on your mailing list.
Here's a case in point - I sent my newsletter subscribers an email that offered them a complimentary copy of a special report, "Seminar Marketing Basics: Answers to 12 Common Questions About Promoting Seminars and Workshops.
" After the email went out, I received dozens of glowing comments from readers.
It was fantastic.
I got affirmation that I was on the right track in providing this information.
But I did get one somewhat negative comment.
One reader said that although he really appreciated the tips I send each week, he wasn't going to order the report because of my privacy policy.
Thankfully, this gentleman was honest, open and willing to elaborate on his comments.
It turns out that there was one sentence in my formal (attorney-written) privacy policy that alarmed him.
Can you see how valuable this feedback was? If he felt that way, maybe others did too.
I now knew the reason why a customer didn't order - and what I had to do to eliminate the objection.
Here are 3 things you can do to discover why prospects aren't buying from you.

1. When marketing online, use an exit pop-up to solicit feedback about why a visitor decided not to attend.
   You can offer a selection of common objections, or simply provide a comment form so that visitors can share as much of their opinion as they'd like.
   
2. As part of your promotional efforts, call customers with a courtesy reminder about your upcoming seminar.
   Ask if they'd like you to take their registration over the phone.
   If someone says no, ask if she would mind sharing why she had decided not to attend.
   
3. After your seminar, mail a survey to customers who did not register for your event.
   Ask them why they decided not to register and what suggestions they have for future events.
   Subscribers who are fans of your work will be particularly helpful; they already like what you do and often are willing to share their advice in an effort to help you.
   

If you want to boost registrations, it pays to discover why people are signing up for your seminar.
Root out and address their objections, and increased registrations and revenue are sure to follow.