Forget About Hiring Online Marketers If You Can Do-It-Yourself
Online marketing used to be a losing proposition for many people.
Learning the tricks and the tactics to get one's name at the top of the search engine results was as difficult a thing as any new business owner could set out to do, especially if he'd never heard of search engine optimization and building backlinks.
But a few years ago, a little thing called Facebook came along and changed everything.
Today, Facebook remains a power in the online marketing industry, but it is not the only serious player.
Twitter is another source that more and more people are trusting their marketing efforts to as well as Pinterest, Google+, and Tumblr.
There are many different ways to get your online marketing venture off the ground, and the best thing about it is you don't need any technical experience.
You need only spend a little time on each platform.
If you want to make the best of your online marketing efforts so that you don't have to hire anyone to get the job done, here's what you need to do: 1.
Learn the rules of the platforms.
Different social networks have different rules and methods of operation.
Twitter operates on followers and following.
Just because you follow someone doesn't necessarily mean they will follow you back.
In order to grow your follower base, it is important that you add real value to the Twitter experience.
While Facebook friendship is a two-way street, you must still be careful not to misuse the platform, or you could find yourself blocked in a hurry.
2.
Learn how to use it for marketing and not personal expression.
Some personal expression is just fine.
People need to get a sense of who you are and what you do.
But if you want your marketing efforts to pay dividends, then it is important the people you are friending and following have similar interests to your own.
This will improve the chances they will accept your requests, and it will also give you a better chance of breaking through their defenses every time you make a post about what you do.
3.
Get involved in other's conversations.
You may think that the post you have made about your new novel is the best thing that you can do to get your name out there and get the revenue pouring in.
But you stand a much better chance of breaking through if you are contributing to active discussions.
You are more inclined to use your creativity and not your salesmanship in this type of forum.
And it is this attitude that will more quickly get you noticed.
From there, people will want to know more, and sales are right around the corner.
Learning the tricks and the tactics to get one's name at the top of the search engine results was as difficult a thing as any new business owner could set out to do, especially if he'd never heard of search engine optimization and building backlinks.
But a few years ago, a little thing called Facebook came along and changed everything.
Today, Facebook remains a power in the online marketing industry, but it is not the only serious player.
Twitter is another source that more and more people are trusting their marketing efforts to as well as Pinterest, Google+, and Tumblr.
There are many different ways to get your online marketing venture off the ground, and the best thing about it is you don't need any technical experience.
You need only spend a little time on each platform.
If you want to make the best of your online marketing efforts so that you don't have to hire anyone to get the job done, here's what you need to do: 1.
Learn the rules of the platforms.
Different social networks have different rules and methods of operation.
Twitter operates on followers and following.
Just because you follow someone doesn't necessarily mean they will follow you back.
In order to grow your follower base, it is important that you add real value to the Twitter experience.
While Facebook friendship is a two-way street, you must still be careful not to misuse the platform, or you could find yourself blocked in a hurry.
2.
Learn how to use it for marketing and not personal expression.
Some personal expression is just fine.
People need to get a sense of who you are and what you do.
But if you want your marketing efforts to pay dividends, then it is important the people you are friending and following have similar interests to your own.
This will improve the chances they will accept your requests, and it will also give you a better chance of breaking through their defenses every time you make a post about what you do.
3.
Get involved in other's conversations.
You may think that the post you have made about your new novel is the best thing that you can do to get your name out there and get the revenue pouring in.
But you stand a much better chance of breaking through if you are contributing to active discussions.
You are more inclined to use your creativity and not your salesmanship in this type of forum.
And it is this attitude that will more quickly get you noticed.
From there, people will want to know more, and sales are right around the corner.