Integrated Marketing (IM) is the management strategy that utilizes different forms of media, which focuses primarily on the brand and image development of businesses.
Integrated Marketing services include elements from business branding, advertising and public relations to traditional methods such as print media, radio and television advertising to non-traditional, such as search engine marketing, search engine optimization pay per click advertising, and social media optimization.
Most of the IM service providers use most of these tools and they are integrated and coordinated to make a cohesive and efficient campaign for your business.
Integrated Marketing services are broadly divided into two categories - online and offline.
Although the marketing-strategies work in different platforms but they compliments each other very well.
Online-marketing is still a new concept than the offline-marketing.
But with the advancement in the World Wide Web these online Integrated Marketing services have improved and gained popularity in no time.
Indeed, the traditional offline-marketing strategy is still very effective that includes local media exposure through news channels, magazines, newspapers, radio, television commercials, community event involvement or sponsorship.
With proper coordination and integration of all marketing-communications tools and sources in a business maximizes the effect on consumers and internet end users.
In today's time online-marketing is becoming very famous and are giving great results as well.
Online marketing-strategies are designed focusing on the business model and sizes that make the campaign cost effective.
Well, the Integrated Marketing-services are a great way to boost global and local business.
There are various marketing tools such as Search engine optimization which is the oldest and unique online-marketing strategy that has shown great results.
Another very popular concept which is still in its infancy is social media-marketing which include advertising through social media channels like Facebook, Twitter, LinkedIn, YouTube and Digg.
This concept is gearing up very fast and has become a popular way of promoting your business easily and on a broader spectrum.
Few other Integrated Marketing services include webinars, banners, video marketing, viral marketing, article marketing,blogging, forum posting and much more.