The numbers from suggest that "everyone is doing it • Two-thirds of U.
S.
e-mail marketers are integrating SM into their campaigns.
• A majority of small businesses plan to allow users to sign up for emails directly from SM sites like Facebook.
But should you integrate your email and Yes.
Here are five reasons why: 1.
The early numbers back it up.
One study noted that click-through rates improved from 7.
2% to 8.
7% when a social sharing option was included.
Another reported that a clear majority of email marketing firms found that marketing results were better after integrating social media and email.
2.
Integration expands an email list to interested parties.
People sign up for e-mails from Facebook and other social media sites, which of course increases the chance that they will read your material.
3.
Integration expands the ways people can interact with you.
The goal of most marketing is direct interaction with a potential customer.
With integration, the reader of your latest email can go to Facebook and join a conversation, and someone else in that conversation can find out more about your product via email.
And both are just one step away from your website, which is where most conversions happen.
4.
Integration helps refine your message.
When you have to make sure your Facebook posts, emails, and website complement each other, you are more likely to stay "on message.
" In other words, it's a good communications strategy.
5.
Integration fulfills two key marketing needs at once.
As an article in Direct Marketing News recently pointed out, email engages potential customers directly while social media nurtures brand advocacy.
Integrating them helps customers seamlessly pass from the one to the other.
It will be interesting to see what numbers come out in 2011.
Although there's little doubt that email and social media integration will become the norm (some would say it is already), no one (to my knowledge) has come up with really compelling statistics to back up its effectiveness.
The industry as a whole is, for the most part, still in "anecdote mode" when it comes to integrating email marketing and social media marketing.
S.
e-mail marketers are integrating SM into their campaigns.
• A majority of small businesses plan to allow users to sign up for emails directly from SM sites like Facebook.
But should you integrate your email and Yes.
Here are five reasons why: 1.
The early numbers back it up.
One study noted that click-through rates improved from 7.
2% to 8.
7% when a social sharing option was included.
Another reported that a clear majority of email marketing firms found that marketing results were better after integrating social media and email.
2.
Integration expands an email list to interested parties.
People sign up for e-mails from Facebook and other social media sites, which of course increases the chance that they will read your material.
3.
Integration expands the ways people can interact with you.
The goal of most marketing is direct interaction with a potential customer.
With integration, the reader of your latest email can go to Facebook and join a conversation, and someone else in that conversation can find out more about your product via email.
And both are just one step away from your website, which is where most conversions happen.
4.
Integration helps refine your message.
When you have to make sure your Facebook posts, emails, and website complement each other, you are more likely to stay "on message.
" In other words, it's a good communications strategy.
5.
Integration fulfills two key marketing needs at once.
As an article in Direct Marketing News recently pointed out, email engages potential customers directly while social media nurtures brand advocacy.
Integrating them helps customers seamlessly pass from the one to the other.
It will be interesting to see what numbers come out in 2011.
Although there's little doubt that email and social media integration will become the norm (some would say it is already), no one (to my knowledge) has come up with really compelling statistics to back up its effectiveness.
The industry as a whole is, for the most part, still in "anecdote mode" when it comes to integrating email marketing and social media marketing.