Using Twitter for your business is a simple enough thing: you log on, you put together a tweet of about 140 characters that is informative and engaging, and you click "Tweet.
" But, if you really want to make Twitter an effective marketing tool, then you need to start enhancing the way you use it with more advanced tricks.
To get the most out of the time and money you spend on maintaining a strong social media presence, you need to elevate the way you use it.
Here are some tricks and tips that you can use to step up your Twitter game: Stop putting out the sales pitch It is easy, as a business, to forget that Twitter is about engaging with fans and customers, not blasting your latest sales pitch to the world.
If you are only using Twitter as a way to try to grab sales by talking only about your products and services, you are missing out on the true meaning of social networking.
Use your feed as a way to pass along valuable information, useful content and boost customer loyalty through interaction.
Remember to be a resource, not a pitchy salesperson.
Start with a period When you reply to someone on Twitter, users only get to see it if they are following both sides of the conversation.
To let all of your followers see the reply, start the tweet with a period before the @ symbol.
This makes it viewable as a separate tweet.
Ask questions To really engage with your followers, ask them questions.
By asking them questions, you are showing your audience that you value their opinions and want to connect with them.
Shorten your tweet While you do have the option to use up to 140 characters in your tweets, it's a good idea to keep it even shorter than that.
Try limiting your tweets to around 125 characters.
Not only does this short-and-sweet tweet stand out on a Twitter feed, but it also leaves room for people to retweet and add their own comments to it.
A picture says more Images are the most significant way to get attention on social media.
This is true for Twitter as well.
Now that images appear in the Twitter feed, start taking advantage of this by adding pictures of your own.
Be a people person It doesn't matter if you are a multi-million dollar brand or if you are a small local business owner that hasn't broken the $10,000 profit mark yet.
If you are on social media, you need to be social.
Take the time to reply to the people who are tweeting you, who are thanking you, who say they are using your products, who have had a problem with one of your products.
Every person that is trying to reach out to you wants to know that there is a person on the other side of that tweet.
Interacting and engaging with your followers is the only way to build brand loyalty and brand advocates.
Twitter continues to be one of the most popular social media platforms for businesses.
If you are not taking advantage of all that it has to offer you and your followers, then you will not see the best possible results for your brand.
Have you been using Twitter to the fullest?
" But, if you really want to make Twitter an effective marketing tool, then you need to start enhancing the way you use it with more advanced tricks.
To get the most out of the time and money you spend on maintaining a strong social media presence, you need to elevate the way you use it.
Here are some tricks and tips that you can use to step up your Twitter game: Stop putting out the sales pitch It is easy, as a business, to forget that Twitter is about engaging with fans and customers, not blasting your latest sales pitch to the world.
If you are only using Twitter as a way to try to grab sales by talking only about your products and services, you are missing out on the true meaning of social networking.
Use your feed as a way to pass along valuable information, useful content and boost customer loyalty through interaction.
Remember to be a resource, not a pitchy salesperson.
Start with a period When you reply to someone on Twitter, users only get to see it if they are following both sides of the conversation.
To let all of your followers see the reply, start the tweet with a period before the @ symbol.
This makes it viewable as a separate tweet.
Ask questions To really engage with your followers, ask them questions.
By asking them questions, you are showing your audience that you value their opinions and want to connect with them.
Shorten your tweet While you do have the option to use up to 140 characters in your tweets, it's a good idea to keep it even shorter than that.
Try limiting your tweets to around 125 characters.
Not only does this short-and-sweet tweet stand out on a Twitter feed, but it also leaves room for people to retweet and add their own comments to it.
A picture says more Images are the most significant way to get attention on social media.
This is true for Twitter as well.
Now that images appear in the Twitter feed, start taking advantage of this by adding pictures of your own.
Be a people person It doesn't matter if you are a multi-million dollar brand or if you are a small local business owner that hasn't broken the $10,000 profit mark yet.
If you are on social media, you need to be social.
Take the time to reply to the people who are tweeting you, who are thanking you, who say they are using your products, who have had a problem with one of your products.
Every person that is trying to reach out to you wants to know that there is a person on the other side of that tweet.
Interacting and engaging with your followers is the only way to build brand loyalty and brand advocates.
Twitter continues to be one of the most popular social media platforms for businesses.
If you are not taking advantage of all that it has to offer you and your followers, then you will not see the best possible results for your brand.
Have you been using Twitter to the fullest?