Top Tips Every Business Can Use to Develop Successful Social Media Campaigns
Some of the most common remarks I hear our clients say is that "Social Media is not for us" or "There's nothing we can get out of it.
" Most of these businesses get discouraged from creating Social Media campaigns because they don't know what to say, don't want to become spam, or don't think their customers will be listening to them through social media outlets.
I always tell them, if something as simplistic as a commercial blender (BlendTech's Will it Blend Campaign) can generate over 56,000 Facebook fans and close to 6 million YouTube Channel Views then there's something in every business that can create some kind of online traction and engagement.
We understand there's a lot of noise on the Internet and that participating in Social Media can feel like there is no point, but there are simple ways to make sure that it can become a valuable piece of a company's marketing efforts.
With these tips, every business can use social media.
Be patient Campaigns aren't successful overnight.
It takes time, focus, and energy to develop an audience that will want to engage with a brand.
But when that time comes, the audience will not only engage with the brand but also help promote it.
Think about your audience Social Media is a conversation, and with successful conversations there are speakers and listeners.
Most businesses make the mistake of speaking all the time and only speaking about themselves.
Think about the audience and what they want to hear about the business or industry.
Do they want to be informed? Do they want to be entertained? Do they want special offers? Who is the audience? Be active but not annoying There is a fine line of being active and becoming annoying.
The amount of engagement before becoming annoying is different for each outlet.
Understand the forum and the best practices in regard to the amount of posts and updates that can be done per day before the audience turns its back.
The best way to find out where that line is, is to become a user of social media and gauge that limit from experience Make it engaging Think of ways that the audience will want to engage and interact with the brand.
Some common ways to stimulate interaction is to flare up competition with contests based on the brand where the winner receives a valuable prize, or be straight forward and ask for customer response on company decisions or ideas (this will get good raw feedback and help the audience become an actual influence on the company).
Try multiple angles The brand doesn't always have to be the main focal point in the Social Media campaign; it can be the host or the facilitator while a specific angle or activity takes the spotlight.
For example, in BlendTec's "Will it Blend" campaign, the brand is the facilitator while the main focus of the campaign is the strength of BlendTec's commercial blender and the outrages items that it can blend.
Think of how to make the brand interesting and create a Social Media campaign around that particular interest.
Try multiple angles to see which ones succeed and gain interest.
" Most of these businesses get discouraged from creating Social Media campaigns because they don't know what to say, don't want to become spam, or don't think their customers will be listening to them through social media outlets.
I always tell them, if something as simplistic as a commercial blender (BlendTech's Will it Blend Campaign) can generate over 56,000 Facebook fans and close to 6 million YouTube Channel Views then there's something in every business that can create some kind of online traction and engagement.
We understand there's a lot of noise on the Internet and that participating in Social Media can feel like there is no point, but there are simple ways to make sure that it can become a valuable piece of a company's marketing efforts.
With these tips, every business can use social media.
Be patient Campaigns aren't successful overnight.
It takes time, focus, and energy to develop an audience that will want to engage with a brand.
But when that time comes, the audience will not only engage with the brand but also help promote it.
Think about your audience Social Media is a conversation, and with successful conversations there are speakers and listeners.
Most businesses make the mistake of speaking all the time and only speaking about themselves.
Think about the audience and what they want to hear about the business or industry.
Do they want to be informed? Do they want to be entertained? Do they want special offers? Who is the audience? Be active but not annoying There is a fine line of being active and becoming annoying.
The amount of engagement before becoming annoying is different for each outlet.
Understand the forum and the best practices in regard to the amount of posts and updates that can be done per day before the audience turns its back.
The best way to find out where that line is, is to become a user of social media and gauge that limit from experience Make it engaging Think of ways that the audience will want to engage and interact with the brand.
Some common ways to stimulate interaction is to flare up competition with contests based on the brand where the winner receives a valuable prize, or be straight forward and ask for customer response on company decisions or ideas (this will get good raw feedback and help the audience become an actual influence on the company).
Try multiple angles The brand doesn't always have to be the main focal point in the Social Media campaign; it can be the host or the facilitator while a specific angle or activity takes the spotlight.
For example, in BlendTec's "Will it Blend" campaign, the brand is the facilitator while the main focus of the campaign is the strength of BlendTec's commercial blender and the outrages items that it can blend.
Think of how to make the brand interesting and create a Social Media campaign around that particular interest.
Try multiple angles to see which ones succeed and gain interest.