Do Not Make These Common SEO Mistakes
On-page SEO is very important but it is the most overlooked problem. Don't neglect this, unless you don't want your site to reach its full potential. On-page SEO is nothing more than the way you decide to structure your site and its content. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. Don't skip over this part of SEO. Although on-site SEO is very simple, it has to be done; don't worry though because we are about correct a problem that most websites are making. You should never just take content from other sites, as that's not right. If you just copied content from someone else, it's not going to do you a bit of good. Nobody may notice that your site is using plagiarized content at first, but eventually people will find out. And the biggest downside to it is that the search engines have gone smart and they know the difference between original content and the duplicate one. Your site will get stuck in the duplicate content filter, which will eventually affect your ranking. That's why it's necessary to insert content that's one of a kind that readers and the search engines will both enjoy.
Many people either forget or don't know that there content must be formatted in such a way for the search engines to find it relevant. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. Bad content will not rank well in the major search engines. The content you post to your site doesn't have to be too long but try to make them no less than 300 and sprinkle your keywords throughout as if you would when writing naturally. The page title should match the keywords of the specific content. Be careful not to include a large amount of keywords in anything you publish. So, you should never be unethical with your SEO. Some webmasters have no idea the damage the above mistakes can do to their website. Don't just stuff keywords in your site or it will be viewed as spam. Similarly, having copied content will tarnish your reputation and get you in the bad books of the search engines. So whether you're hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.