Some Important Considerations Regarding Corporate Gifts
These gifts can be for colleagues and clients as a mark of appreciation or thank you.
It can also be a way to motivate your employees to give better results.
But there should be certain considerations kept in mind while giving out these gifts.
Before presenting gifts, ask yourself the following- ·Have I decided my budget? ·What should my budget be? ·What is my purpose of giving gifts? ·How many colours should there be in the logo? ·What sort of business gift can best compliment the logo? ·How are you going to distribute it- through mail, trade show or in person? ·In what industry are you? ·Who will your end user be? After getting answers to these questions, you can proceed further with your business gift giving campaign.
It is very important to plan your strategy and understand your goals clearly.
Don't interpret gifting as a bribe but mark it as a way of appreciating the people or use it as an incentive reward.
Here we outline some points that you should consider regarding corporate gifts: ·You would love to put your logo on the gift but remember that every recipient may not appreciate seeing your logo on something they have been given as a token of reward or a 'thank you' gift.
In some situations, placing your logo on products may not be an appropriate thing to do.
So, decide clearly whether to put your logo or not.
If you are gifting something that will create a long lasting impression on the person who receives it, you need not place your logo.
That person will definitely remember your gift for sure.
·Decide your budget and then buy the gifts within your budget frame.
Extremely expensive gifts may fall heavy on your pocket.
Remember, gifts are a gesture to make people feel better.
An expensive gift may not win their trust and may not give you perfect return on your investment.
Be aware of your spending limits and then purchase accordingly.
·After you have decided whether to put your logo or not and what your budget will be now it is the time to determine what to gift.
Determine the gift as per the occasion and situation and also remember who the end user of your gift is.
You can also personalize your gifts keeping in mind the interests of the recipient.
For instance, you can gift his favourite wine bottle or some golf balls if he is a golfer.
These are some of the points you need to consider to win the hearts of the recipients of your gifts.