Burned By Poor Facebook Ads Experience? Don"t Look Back (Here"s How To Do It Better)
Have you suffered from a bad experience with advertising on Facebook? Nearly every small business has been subjected to the empty or misguided promises that online marketing is the big solution to their needs.
The endless barrage of telemarketers trying to sell you Search Engine Ads, Google Rankings, and more can be downright annoying.
And the promises they make are often unrealistic.
Of course, it's not all bad news.
There are outrageous fortunes being made online by small and medium businesses all around the world.
But the one commonality they share is an understanding of both the role their ads play in a bigger marketing picture, and having the right strategies in place to nurture relationships with their audience of prospects.
1) Don't believe the hype! There are marketing agencies with great intentions to help you, but often they lack the understanding of your audience's needs and desires.
So the ads they place on your behalf end up being generic or hollow.
They take up space, but typically do little to drive the sales you are looking for.
Part of the reason is that, at least on Facebook, consumers are there to engage with their friends, share photos of cats, and rant about the latest celebrity news.
So your commercial interruption is just that...
and interruption.
2) Broad targeting doesn't bring the results you want.
Facebook, unlike Google, is about targeting your ads to meet people's interests, activities, and other demographic data.
It is not about showing up when they search for a certain keyword.
And one of the reasons that many advertisers see initial poor results from Facebook is that they simply have targeted poorly.
And that's a problem.
Because Facebook gives you the ability to get very specific in the people you want to reach, and when you try to reach too broad an audience - like everyone in the town where you do business or everyone who loves dogs, you're bound to get your ads seen by too many of the wrong people.
3) Know your audience's mindset, and speak to it.
So if your trying to reach people who are not on Facebook to shop, what's a business to do? The best solution is to insert your brand, offer, product, or service into the conversation they are already having inside their head.
Don't be an obvious "buy my stuff" advertiser.
Instead, pose a question that you know will resonate with their situation - and offer access to the answer when they click on your ad.
Be smart.
Be simple.
The endless barrage of telemarketers trying to sell you Search Engine Ads, Google Rankings, and more can be downright annoying.
And the promises they make are often unrealistic.
Of course, it's not all bad news.
There are outrageous fortunes being made online by small and medium businesses all around the world.
But the one commonality they share is an understanding of both the role their ads play in a bigger marketing picture, and having the right strategies in place to nurture relationships with their audience of prospects.
1) Don't believe the hype! There are marketing agencies with great intentions to help you, but often they lack the understanding of your audience's needs and desires.
So the ads they place on your behalf end up being generic or hollow.
They take up space, but typically do little to drive the sales you are looking for.
Part of the reason is that, at least on Facebook, consumers are there to engage with their friends, share photos of cats, and rant about the latest celebrity news.
So your commercial interruption is just that...
and interruption.
2) Broad targeting doesn't bring the results you want.
Facebook, unlike Google, is about targeting your ads to meet people's interests, activities, and other demographic data.
It is not about showing up when they search for a certain keyword.
And one of the reasons that many advertisers see initial poor results from Facebook is that they simply have targeted poorly.
And that's a problem.
Because Facebook gives you the ability to get very specific in the people you want to reach, and when you try to reach too broad an audience - like everyone in the town where you do business or everyone who loves dogs, you're bound to get your ads seen by too many of the wrong people.
3) Know your audience's mindset, and speak to it.
So if your trying to reach people who are not on Facebook to shop, what's a business to do? The best solution is to insert your brand, offer, product, or service into the conversation they are already having inside their head.
Don't be an obvious "buy my stuff" advertiser.
Instead, pose a question that you know will resonate with their situation - and offer access to the answer when they click on your ad.
Be smart.
Be simple.