Using a well-designed logo is a sure way to capture your customers' interest and convey your professionalism. There are a number of ways of acquiring a logo and the pros and cons of each method are considered in this article. You know your company should have a logo, but choosing the best way of acquiring one can be confusing. Here, different methods are discussed and analysed so that you may decide on the best one for your business.
Can you get a professional, but inexpensive logo?
A well-designed logo is an important asset for a small business or start-up. The credibility and professionalism conveyed by your logo can influence whether or not a customer will put their trust in you and your business. In some instances, for example the advertising hoardings at a sports stadium, a logo might be the only way that the public knows about your business, so you need to ensure your logo makes a strong and positive impression. The best way to do this is with a simple, flexible and adaptable design that's built to last. So, how should you go about designing your company's logo? It's important that you get it right, from the beginning, because it's not easy or cheap if you have to re-market your business later on.
Design the logo yourself T
his is the cheapest option. Creating your own logo saves you spending large sums on a designer – significant in these tough financial times. And another advantage is that you can use the process to improve your own design skills. However, the downside is that, unless you are a creative designer, the logo won't be as professional as it could be. Software makes designing easy, but without understanding the intricacies of logo design, creating a professional logo is an altogether different and more specialised task. A makeshift design could result in the logo being less appealing to potential customers. This may be costly in the long-run because you might lose out on customers that you would have otherwise secured if you'd used a well-designed logo.
Employ a designer
Employing a professional designer is a sure-fire way to get an amazing logo. They will have been properly trained and have obtained an appropriate qualification so you can be sure they'll present you with a targeted and carefully considered logo. As with a lot of things, you get what you pay for and design is no different. Better and more experienced designers command a higher fee but, unless you are paying way over the going rate, you will get value for your money. The downside is that you may not initially have the budget for this service because employing a designer can be expensive. And it may still take a bit of time to get a return on your investment. A successful logo doesn't come about overnight – it can take time to prove its worth but when it does, it can last for a very long time.
Buy a logo template
A logo template combines the benefits of both worlds – you get the professional logo that you would if you employed a designer, as well as the ability to customise your design, as you would if you designed it yourself. Available widely on the internet, a template provides you with a professional design that can be edited without affecting the quality of the logo. In fact, some sites only sell a template once, so you can be sure that your logo will be unique to your business. All you need to do is change the colour, text, etc. to suit your business. Although they are much less expensive than employing a designer, professional templates still give you an effective, tailored logo, leaving you with money to spend on other marketing activities for your business.
Why you should choose a logo template
For small businesses and start-ups, it's clear that opting for a logo template is an effective compromise between designing one yourself and paying for an expensive designer. This way, you have the power to customise the design and, at the same time, get a professional logo without spending too much.
Can you get a professional, but inexpensive logo?
A well-designed logo is an important asset for a small business or start-up. The credibility and professionalism conveyed by your logo can influence whether or not a customer will put their trust in you and your business. In some instances, for example the advertising hoardings at a sports stadium, a logo might be the only way that the public knows about your business, so you need to ensure your logo makes a strong and positive impression. The best way to do this is with a simple, flexible and adaptable design that's built to last. So, how should you go about designing your company's logo? It's important that you get it right, from the beginning, because it's not easy or cheap if you have to re-market your business later on.
Design the logo yourself T
his is the cheapest option. Creating your own logo saves you spending large sums on a designer – significant in these tough financial times. And another advantage is that you can use the process to improve your own design skills. However, the downside is that, unless you are a creative designer, the logo won't be as professional as it could be. Software makes designing easy, but without understanding the intricacies of logo design, creating a professional logo is an altogether different and more specialised task. A makeshift design could result in the logo being less appealing to potential customers. This may be costly in the long-run because you might lose out on customers that you would have otherwise secured if you'd used a well-designed logo.
Employ a designer
Employing a professional designer is a sure-fire way to get an amazing logo. They will have been properly trained and have obtained an appropriate qualification so you can be sure they'll present you with a targeted and carefully considered logo. As with a lot of things, you get what you pay for and design is no different. Better and more experienced designers command a higher fee but, unless you are paying way over the going rate, you will get value for your money. The downside is that you may not initially have the budget for this service because employing a designer can be expensive. And it may still take a bit of time to get a return on your investment. A successful logo doesn't come about overnight – it can take time to prove its worth but when it does, it can last for a very long time.
Buy a logo template
A logo template combines the benefits of both worlds – you get the professional logo that you would if you employed a designer, as well as the ability to customise your design, as you would if you designed it yourself. Available widely on the internet, a template provides you with a professional design that can be edited without affecting the quality of the logo. In fact, some sites only sell a template once, so you can be sure that your logo will be unique to your business. All you need to do is change the colour, text, etc. to suit your business. Although they are much less expensive than employing a designer, professional templates still give you an effective, tailored logo, leaving you with money to spend on other marketing activities for your business.
Why you should choose a logo template
For small businesses and start-ups, it's clear that opting for a logo template is an effective compromise between designing one yourself and paying for an expensive designer. This way, you have the power to customise the design and, at the same time, get a professional logo without spending too much.