- Classic monsters and villains have remained popular for a reason: They scare people of all ages. Use characters like Frankenstein, mummies, witches, and werewolves to create a story. Make the story original by applying new elements to it. For example, set a story of Frankenstein in a big city like New York. Make the monsters do things they have never done before to throw the audience off. For example, you could write a story about a witch that poses as a schoolteacher to torment a classroom of children.
- Create a new monster to scare audiences. New monsters can be a blend of old standbys or something completely original. Give the monster a little back story so readers know where it came from, but focus more on providing scares and developing the eerie atmosphere.
- Adapt a real-life story to make the fear realistic. Search for crime stories in your local newspaper or in the national news. Adapt the story using local settings in your town. For example, a story about a murder can go into more details with the setup and how the victim tried to escape. Avoid using any real names, and add as many fictional elements as possible.
- Create a scary story with children as the main audience. It is a lot easier to scare children and easier to think of ideas. Take a common element of childhood and turn it into something scary. For example, evil toys that come alive, ice cream made of worms, haunted bicycles that travel in the dark woods or a video game that sucks players into the television. Your young audience will identify with the relatability of the theme and be frightened by the unexpected twist.
- A phobia-focused story is guaranteed to scare key audiences. These scary stories have been written for years, and there countless ways to write them. Classic phobia examples include clowns, flying, spiders, snakes and heights. You can even mix phobias. For example, create a story about an evil clown carnival from which the hero has to escape in the middle of the night.
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