Features of Facebook Fan Pages

• A Facebook fan page is simple for users to join; they can do so simply by clicking the "Like" button on the fan page or on your website. The simplicity encourages people to join, because it requires little effort. When you create a new article or post on your website, or your business offers a new product, you can push those updates directly to your Facebook fan page, where your fans can receive the news instantly. Facebook also allows you to offer content exclusively to people who become your fans. Another feature of Facebook fan pages is that the interface is familiar; Facebook users need no help with understanding how to navigate fan pages. If Facebook fans need to find information about your company, they may be more likely to check your fan page than your website.
  
  

Promotional Benefits

• Facebook is the second-most visited website on the Internet behind Google, according to Alexa. Having a fan page can expose your business to audiences who might not become aware of it otherwise. Facebook users have the ability to see what fan pages their friends have joined. If your friend recommends a favorite website or local business to you, the recommendation might carry more weight than an ordinary advertisement. In this way, a Facebook fan page has the potential to draw a great deal of attention to your project in a short period of time. Although it does take time to send occasional content and updates to your fans, the effort can pay great dividends by generating interest in your project without increasing your advertising budget.
  
  

Communication Benefits

• A Facebook fan page makes your business or website accessible to its customers and followers. A person who might not be inclined to send an email with a question or opinion might be more likely to do so through Facebook's internal messaging system. A smart business owner knows that direct feedback from the customers who care most is worth paying attention to. Facebook can increase the volume of feedback that you receive and help you implement changes and improvements where they are needed.
  
  

Search Engine Rankings

• Social media has an impact on search engine rankings, and a website or business with many "Like" votes from Facebook users may be placed higher on search engine result pages for competitive keyword phrases. In this way, Facebook has the ability to affect your website's visibility even among those who are not Facebook users.