In my experience, most work at home moms are like the average solo-professional or small business owner.
They don't have a big marketing budget, so they tend to rely on no-cost and low-cost marketing activities to promote their work at home business.
But even if you are marketing your WAHM business on a shoestring budget, you may want to consider advertising.
Sometimes it is the most direct way to get your message in front of the prospects you are trying to reach.
If you choose to advertise you want to make sure you know what you're doing so you don't waste your valuable marketing dollars.
Here are 3 tips to make sure you get the most out of your advertising.
Tip #1: Write Client-Focused Copy One of the biggest advertising mistakes I see is copy that doesn't focus on the client.
Make sure your ad copy focuses on the problem your potential client has, and how you can solve it.
One tip is to use the word "you" more than you use the words "I" or "we.
" Tip #2: Select Your Advertising Venues Carefully Take some time to research what media your ideal clients are reading, listening to, watching or visiting.
What magazines or newspapers do they read? What websites do they visit? What radio or television stations or programs do they listen to or watch? Select the media that will best reach your ideal clients.
This sounds fairly obvious, but you'd be surprised how many business owners advertise in the publications THEY read instead of looking for what their ideal clients are reading.
Tip #3: Follow the 3-10x Rule You never want to advertise just once.
To be effective, advertising requires frequency.
Follow the 3-10x rule and plan to run your ad at least three times in a row.
If you are advertising in a monthly magazine, that means running your ad in three consecutive issues.
If you can't afford to advertise at least three times (and ideally, more) reconsider your decision to use advertising, because your chances of success go way down.
If you have considered using advertising to market your work at home business, but you weren't sure where to start, you can use these three tips to help you make the most of your advertising budget.
I encourage you to spend some time pretending to be a prospect.
Think about where you would go to get information in your product or service category.
Research these media outlets and see what it would cost to run at least three ads.
And, don't forget you'll also need to reserve some of your budget to have your ad created.
You can ask the publication or media outlet if they can create your ad for you.
If they can't, you'll need to find a graphic artist to create your ad.
Elance.
com is a great resource for this.
They don't have a big marketing budget, so they tend to rely on no-cost and low-cost marketing activities to promote their work at home business.
But even if you are marketing your WAHM business on a shoestring budget, you may want to consider advertising.
Sometimes it is the most direct way to get your message in front of the prospects you are trying to reach.
If you choose to advertise you want to make sure you know what you're doing so you don't waste your valuable marketing dollars.
Here are 3 tips to make sure you get the most out of your advertising.
Tip #1: Write Client-Focused Copy One of the biggest advertising mistakes I see is copy that doesn't focus on the client.
Make sure your ad copy focuses on the problem your potential client has, and how you can solve it.
One tip is to use the word "you" more than you use the words "I" or "we.
" Tip #2: Select Your Advertising Venues Carefully Take some time to research what media your ideal clients are reading, listening to, watching or visiting.
What magazines or newspapers do they read? What websites do they visit? What radio or television stations or programs do they listen to or watch? Select the media that will best reach your ideal clients.
This sounds fairly obvious, but you'd be surprised how many business owners advertise in the publications THEY read instead of looking for what their ideal clients are reading.
Tip #3: Follow the 3-10x Rule You never want to advertise just once.
To be effective, advertising requires frequency.
Follow the 3-10x rule and plan to run your ad at least three times in a row.
If you are advertising in a monthly magazine, that means running your ad in three consecutive issues.
If you can't afford to advertise at least three times (and ideally, more) reconsider your decision to use advertising, because your chances of success go way down.
If you have considered using advertising to market your work at home business, but you weren't sure where to start, you can use these three tips to help you make the most of your advertising budget.
I encourage you to spend some time pretending to be a prospect.
Think about where you would go to get information in your product or service category.
Research these media outlets and see what it would cost to run at least three ads.
And, don't forget you'll also need to reserve some of your budget to have your ad created.
You can ask the publication or media outlet if they can create your ad for you.
If they can't, you'll need to find a graphic artist to create your ad.
Elance.
com is a great resource for this.