Learn About Resell Rights before Starting Your Internet Marketing Business
You have heard the terms like "License", "Licensee". If you are a newbie, you might have no idea about these. So learn them first.
- A license is an agreement with a product owner that gives you permission to act in a certain way.
- The creator or owner of the product is the licensor.
- The purchaser of a license is a licensee.
Now we can start our main topic.
Give Away License /Give away Rights
Give Away Rights allow you to give the product away and pass it on free of charge. It is important to check, as in many cases Give Away products can't be sold. Creation of these products is extremely beneficial for promotion and has a good chance of going viral as the product can be distributed more freely.
Private License /Private Label Rights
This right allows you to put your name on the product and resell it. Often you can truly claim copyright, but sometimes the original copyright has to remain. Most private label rights products also allow you to modify the actual product -- in the case of an ebook, you'll usually receive a Word DOC file that can be altered and turned back into a PDF ebook. With a software product, you'll get the actual source code with which you (or a programmer you hire) can make changes.
Master License/Master Resale Rights
This is likely the easiest one to understand out of all eBook resale rights. But you have to spend a few bucks to gain it. The licensor, in return, give you permission to reproduce & sell the product and keep 100% of the sale. You can also sell a reproduction license to other people. In that case your customer will acquire the resale rights and can keep 100% of the profits too. But when they sell it to their customers, they get no rights. So leave a link somewhere in your product so they can buy from you and resell to their customers for 100% profit.
This option isn't good for your affiliate programs as you can hardly put your affiliate links in the main content of the ebook. So make sure that you have the full master resale right with affiliate links so that you can make some extra money from it.
Resale License/Resale Rights
You pay a fee to the licensor in return for permission to SELL the product and keep 100% of the sale. You cannot reproduce the product yourself - the licensor provides it and you sell it. You may sell these (or give away) and keep 100% of your income. Please bear with me when I say that when you sell your product, the resell right does not transfer to your client. This means they don't get any rights and they can only use it for personal use.