It used to be radio show interviews were reserved for top name speakers and celebrities.
Today there are thousands of internet based radio shows that are looking for quality, professional presenters.
On internet radio sites there are hundreds of shows, each with their own listeners who are looking for your products and services.
Here's why you need to consider radio interviews as part of your PR campaign.
Unpaid Exposure Within Your Target Market If you are a wedding planner whose target market is educated, single women, 20-30 of age, you might suggest a show on "wedding make up tips" on beauty or "planning your exotic destination wedding" on travel shows.
Get creative and think about where your target market likes to hang out and what they want to learn about.
When you approach radio shows be prepared with suggestion topics that of interest to your target market.
Offer great tips and advice that will be as relevant a year from now as they are today.
Build Credibility in Your Field Once you've done your radio interview you can list your radio interview experience on your speaker sheets and bios.
If your interview was recorded you can also add this content to your website which adds more credibility for your website visitors.
Build Online Presence For Your Blog or Website Most radio shows have many avenues in which they will promote your interview on their show.
Typically they will write a paragraph or two for their blog containing your web info, twitter name and facebook url.
If you happen on to a popular radio show, chances are they social media built-in to their programs and they will tweet, post and pin your show with your url for FREE.
Each of these tweets, posts and pins build your online presence and backlinks to your website.
Double your PR by tweeting, posting and blogging about your new found friends.
Keep it timely and add some practical tips and you're on your way to building your online presence.
Free PR for your Launch, Event or Workshop If you are launching your new business or promoting your event or workshop you can use your radio interview to gain exposure in new markets.
Plan several radio interviews just a few weeks before your event to build up the excitement and increase your chances of gaining a few new attendees.
Offer show listeners your listeners your free download to help build your list and discounted incentives for your event or workshop.
Today there are thousands of internet based radio shows that are looking for quality, professional presenters.
On internet radio sites there are hundreds of shows, each with their own listeners who are looking for your products and services.
Here's why you need to consider radio interviews as part of your PR campaign.
Unpaid Exposure Within Your Target Market If you are a wedding planner whose target market is educated, single women, 20-30 of age, you might suggest a show on "wedding make up tips" on beauty or "planning your exotic destination wedding" on travel shows.
Get creative and think about where your target market likes to hang out and what they want to learn about.
When you approach radio shows be prepared with suggestion topics that of interest to your target market.
Offer great tips and advice that will be as relevant a year from now as they are today.
Build Credibility in Your Field Once you've done your radio interview you can list your radio interview experience on your speaker sheets and bios.
If your interview was recorded you can also add this content to your website which adds more credibility for your website visitors.
Build Online Presence For Your Blog or Website Most radio shows have many avenues in which they will promote your interview on their show.
Typically they will write a paragraph or two for their blog containing your web info, twitter name and facebook url.
If you happen on to a popular radio show, chances are they social media built-in to their programs and they will tweet, post and pin your show with your url for FREE.
Each of these tweets, posts and pins build your online presence and backlinks to your website.
Double your PR by tweeting, posting and blogging about your new found friends.
Keep it timely and add some practical tips and you're on your way to building your online presence.
Free PR for your Launch, Event or Workshop If you are launching your new business or promoting your event or workshop you can use your radio interview to gain exposure in new markets.
Plan several radio interviews just a few weeks before your event to build up the excitement and increase your chances of gaining a few new attendees.
Offer show listeners your listeners your free download to help build your list and discounted incentives for your event or workshop.